Archives

March 31, 2014 9:00 am | Published by

Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business do better marketing. That mobile-ready website has to actually do something. What do users want out of a company’s mobile website? What features are essential? Which ones are frivolous? We’ve looked at research from Google and picked over facts unearthed... View Article

March 27, 2014 8:41 pm | Published by

Earlier this year, we had the opportunity to share some good news: Negative online reviews? They’re not as bad as you think. In fact, we came up with five pretty good ways bad internet reviews can actually help you out. Of course, if you really want to capitalize on the negativity, you’re going to need a solid game plan for crafting the perfect response. Think Gandhi-meets-Jimmy-Carter here… How to Respond... View Article

March 26, 2014 9:00 am | Published by

So, what exactly is Spam? It’s a question that pulls up approximately 531 million Google search results. But beyond that, your guess is as good as mine. Social media spam I do know a thing or two about. And, thanks to a new infographic posted last week on Social News Daily, social media spam can now be pretty well qualified and quantified, according to major social networks’ own stated policies…... View Article

March 24, 2014 2:44 pm | Published by

It’s no secret that mobile marketing for SMBs (small- and medium-sized businesses) is more important now than ever before. But a new infographic reveals just how strong that need for a mobile-ready website (and marketing plan) is. Hibu, a digital marketing solutions group, created a couple of infographics that drive home the point. Below are six highlights taken from this infographic and another one of hibu’s infographics: While more than... View Article

March 18, 2014 9:00 am | Published by

You know, there’s a reason Facebook is so addictive. At many times, Facebook seems to know what we’re interested in better than we do. It’s not just happenstance. Far from it. Facebook is easily the master of personalized content curation, a practice Beth Kanter defines as, “The process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a... View Article

March 14, 2014 4:39 pm | Published by

For a few years now, “content marketing” – a sharp buzzword with a fuzzy definition – has enjoyed a reputation as the best thing since sliced bread. And if you take just a couple minutes to look up some content marketing strategies, you’ll quickly notice one approach that’s always at the practice’s very core: blogging. But it ain’t easy. Sure, the “experts” will tell you this. They’ll say that blogging... View Article