Archives

January 30, 2014 11:11 pm | Published by

If you’re anything like me, you probably find a glimpse into how people use social media completely fascinating. From the political tendencies of Twitter to the Pinterest habits of Midwestern women, social media data is a treasure trove of minutia – useful, market-driven minutia, albeit. As you may know, Pew Internet has been releasing a “Social Media Update” over the last few years. You can check out the Dec. 30,... View Article

January 23, 2014 9:00 am | Published by

We may learn from our mistakes. But there’s something to be said for learning from somebody else’s mistake. I can tell you, without a doubt, that many digital marketers will make these five social media mistakes this year. Read about them here so you don’t have to make the same mistakes! Social media in 2014 is going to be every bit as exciting and different from 2013 as last year... View Article

January 21, 2014 3:59 pm | Published by

Sharing on social media isn’t as cool as it used to be. At least, that’s the word coming down from McCann Worldgroup, one of the largest media/advertising agency networks in the world. The new study, titled “Truth About Privacy,” polled 1100 Americans and organized five separate focus groups, including consumers between ages 16 and 60. “Truth About Privacy” Study Highlights The fear that the government may use personal data against... View Article

January 15, 2014 9:00 am | Published by

If you’re looking for a “new opportunity” on social media this year, then you might be interested in one of the key findings of the latest Sprout Social Index. It seems consumers are engaging more than ever before with brands on Facebook and Twitter. No surprise there, right? But what is counterintuitive is the fact that the brand response rate has taken a bit of a dip since Q4 2012.... View Article

January 13, 2014 6:01 pm | Published by

Remember the first time your company received a negative online review? Kind of stung a little bit, didn’t it? Especially if it wasn’t in any way justified. If you haven’t received your first bad internet review, I hate to tell you… but it’s coming. You could have Nordstrom-level customer service, and you will still get an online tongue-lashing from somebody. But bad reviews aren’t as bad – or rare –... View Article

January 8, 2014 9:00 am | Published by

When I’m asked what I like most about marketing, I can fire off a lot of answers. But one of the things I love most about this business is the challenge of maximizing my client’s resources. How can I make the biggest splash using the limited dollars that have been allocated for a project? I could spend days talking about the “dollars-to-splash” ratio, but at the start of the New... View Article

January 6, 2014 4:18 pm | Published by

With the last in-law and the last crumb of dessert both making their overdue departures, it’s safe to say the holidays are over. But before you jump into the new business year, take a moment to review these 46 social media facts from 2013. If you want to wrap your mind around what 2014 holds in store, you might benefit by having a better understanding of the past. This data-heavy... View Article