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December 20, 2013 9:00 am | Published by

In today’s consumer-powered marketplace, transparency isn’t just a “best practice.” It’s essential if you want to stay in business. On the tails of Consumer Confidence and Authenticity, Transparency is the third Law of the Recommendation Age.     If authenticity is how you communicate, then transparency is what you communicate – and to what depth of detail.  Three Degrees of Transparency  Marketing veteran and educator Beth Harte explains the three... View Article

December 18, 2013 9:00 am | Published by

If you’ve been scanning headlines this week, you may have noticed that Facebook ticked off a very, very large group of people: social media marketers. Headlines concerning the new Facebook algorithm are brutal.     – Facebook Slightly Tweaked How the Site Works: And It Screwed An Entire Profession – ‘Chilling’ News for Brands on Facebook – Does Everyone Else Hate These Facebook Changes As Much As We Do? …... View Article

December 13, 2013 8:00 am | Published by

Last week, we began a new series on the five laws of The Recommendation Age, starting with the first law, the Law of Consumer Confidence. If you’re unfamiliar with the phrase, The Recommendation Age is the natural follow-up to the Information Age. Instead of letting brands tell them what to think and choose, consumers are going to friends, family, online reviewers, social media, and thousands of other outlets for a... View Article

December 11, 2013 5:38 pm | Published by

Marketing is one of the fastest changing industries around. New tools, practices, and social conventions fly in and out on a week-by-week basis. What worked so well last year is practically unthinkable for next year. At the same time, some of 2014’s most powerful marketing strategies hadn’t even been thought of in 2012. You could say that this kind of rapid development is true of other industries like medicine and... View Article

December 6, 2013 9:00 am | Published by

The year is 1998. You want to grab dinner and a movie with a coworker while on a business trip. You ask your local contact for a restaurant recommendation. He gives you a name and address, and you hope for the best. Next, you pick up a magazine and skim through a few new movie reviews. What’s good? You pick a movie you’ve never heard of and then open up... View Article

December 4, 2013 6:00 pm | Published by

“Christmastime is here.” And for small business retailers caught in the crossfire of holiday gatherings, overbooked schedules, and business as usual… those three words can inspire just a little panic. But, those three words should be exciting! Did you know that last weekend’s Small Business Saturday resulted in $5.7 billion of small business retail spending? That’s a 3.6% increase over last year. Meanwhile, big box Black Friday took a 13.2%... View Article