Archives

September 30, 2013 8:46 pm | Published by

A lot of bloggers and self-labeled “social media gurus” would have you believe there’s such a thing as the “Perfect Tweet” – some divine composition of 140 characters fluttering around in the clouds just out of reach. Who knows… maybe it is out there? But, I have a gut feeling that there’s probably not a complex formula – no set of rules – that can launch you into Twitter stardom.... View Article

September 26, 2013 5:37 pm | Published by

Need some shower rings, but don’t want to face the traffic that’s between you and Bed Bath & Beyond? Just churn out a set on your 3-D printer at home. It might not be the norm today, but many experts predict it’s only a matter of time before your average household is printing away to the tune of $2,000 in savings per year. (Thanks to David Berkowitz for the example.)... View Article

September 20, 2013 9:15 am | Published by

“10 Marketing Rules You Can’t Live Without” “The One Marketing Secret You Need to Know” “7 Marketing Strategies from the Fortune 500” “Yeah, sure,” you say. And rightfully so. Blog posts like these get clicks. And they usually have a couple of interesting points. But do they ever really contain that promised kernel of truth so earnestly held forth in the title? No, of course not. If they did, you’d... View Article

September 18, 2013 9:09 pm | Published by

Everyone hates TV commercials, and this is a well-known fact amongst the people who make TV commercials. Fortunately, a few brands and ad agencies are turning things around with genuine, heartfelt storytelling marketing. Check out three of the most dynamic (i.e. tear-jerking) video ads from the last couple of weeks, featuring Chipotle, Guinness, and Extra Gum (with a bonus ad in Thai at the end of the post). Warning: one... View Article

September 13, 2013 9:12 am | Published by

By now, most companies agree: content marketing is awesome. As a marketing strategy, the effective use of content is way past the “trend” phase. According to a recent report from the Content Marketing Institute, “B2B marketers are spending 33% of their marketing budgets on content marketing, which is up from 26% last year. 54% plan on increasing content marketing spending next year.” Furthermore, 91% of B2B marketers use content marketing.... View Article

September 11, 2013 4:22 pm | Published by

What can you buy with $200,000? A comfortable house, a first-class education at a four-year university, or a promoted hashtag trend on Twitter… for one day. That’s a lot of cash. So, why do so many corporations totally blow this aspect of their social media marketing strategy? Where does their Twitter strategy derail, and what lessons can we learn about promotion on Twitter? Well, here’s how not to do promoted... View Article

September 6, 2013 9:00 am | Published by

This multi-million dollar commercial, which celebrates the 25th anniversary of Nike’s biggest campaign, ends with three of the most well known words ever written. (Next to “In the beginning.”) JUST DO IT. Now, how exactly does a multi-million dollar spot boil down to three words? The answer to that question, Dan Wieden’s genius, turns 25 this year. According to legend, Wieden adapted the phrase from a convicted killer’s last words,... View Article

September 4, 2013 9:07 am | Published by

How would you feel if your favorite band burst onto the stage with an enthusiastic, “HELLOOOO, ASHEVILLE!” … in Nashville? Kind of hurts, doesn’t it? It’s exactly the kind of frustration that plagues the residents of Bucharest, the capital city of Romania. For years, Bucharest has been mistakenly called “Budapest,” the capital city of Hungary. In a way, Michael Jackson first publicized the whole Bucharest/Budapest confusion back in 1990, when... View Article

September 3, 2013 10:13 am | Published by

I realize there are a lot of advice columns out there on content marketing and “how to tell your brand’s story.” I herein do solemnly swear not to regurgitate the same old mediocre blah advice that so deeply penetrates the internet. Instead, I’ve curated four of the best tips I’ve come across from branding experts. All of these strategies are concrete and doable. So, pick one or two, and run... View Article