About
I partner with organizations and companies as a fractional CMO and AI Strategist…
Articles by Bob
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Leibniz's Legacy: A Philosophical Framework for AI-Driven Marketing in 2024 from a 17th Century Mathematician
By Bob Hutchins, MSc
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Why Generalists Will Thrive in the Age of AI
By Bob Hutchins, MSc
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What You Can Learn From the Slow Death of Red Lobster That Applies to Any Business
By Bob Hutchins, MSc
Contributions
Activity
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Listen carefully and learn from generations older than you and younger than you. When you're young, it's easy to feel like you have all the answers.…
Listen carefully and learn from generations older than you and younger than you. When you're young, it's easy to feel like you have all the answers.…
Posted by Bob Hutchins, MSc
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Public service announcement: You don't have a moral obligation to finish every book you start. Stopping doesn't mean you lack grit. It means you…
Public service announcement: You don't have a moral obligation to finish every book you start. Stopping doesn't mean you lack grit. It means you…
Liked by Bob Hutchins, MSc
Experience
Education
Publications
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The Recommendation Age
BuzzPlant Media
This book, The Recommendation Age, will do more than just help you understand the importance of social media marketing and how you do it. Those things will become obvious and you will find confidence-building direction as you keep reading. But if you are trying to reach a changing market you must also understand what has so deeply changed in our society; what made the
Recommendation Age shift so explosive, unstoppable, and permanent; and why you must be part of it.
Packed with practical…This book, The Recommendation Age, will do more than just help you understand the importance of social media marketing and how you do it. Those things will become obvious and you will find confidence-building direction as you keep reading. But if you are trying to reach a changing market you must also understand what has so deeply changed in our society; what made the
Recommendation Age shift so explosive, unstoppable, and permanent; and why you must be part of it.
Packed with practical examples and case studies. -
Faith Based Marketing
Wiley and Sons
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains…
Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
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New York Times article/Interview
New York TImes
Interview about his role in the marketing of The Passion of The Christ movie and the Chronicles of Narnia film by Disney.
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Inc. Magazine articles
Inc. Magazine
Interviewed about his role and his agency- BuzzPlant, in marketing major movie releases and projects. Digital marketing.
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What Will Marketing Look Like in The Metaverse Or Multiverse
Linkedin Newsletter
The next 5 years will bring changes in the way we interact with technology, with the metaverse being one of the biggest changes. Marketing in the metaverse or multiverse will take on a very different form than it does today. Advertisers will need to create content that is interactive and encourages users to participate.
Projects
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EKOM.ai Case Study
According to a Gartner Study, Retail brands are seeing as much as a 25% bump in non-branded in organic traffic from AI-generated landing pages and personalized product descriptions. Source: Gartner L2 Digital IQ Index
EKOM CASE STUDY
EKOM takes traditional AI-generated content further by infusing real-time market search data - turning static PDPs into dynamic PDPs - and unlocking new levels of commercial intent traffic for brands and retailers.
Languages
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Spanish
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