Bob Hutchins, MSc

Bob Hutchins, MSc

Nashville Metropolitan Area
32K followers 500+ connections

About

I partner with organizations and companies as a fractional CMO and AI Strategist…

Articles by Bob

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Activity

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Experience

  • Human Voice Media Graphic

    Human Voice Media

    Nashville, Tennessee, United States

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    Nashville, Tennessee, United States

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      Nashville Metropolitan Area

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      Brentwood, Tennessee, United States

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    Franklin, Tennessee

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    United States

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    Nashville Metropolitan Area

Education

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    Doctoral Programme in Society, Technology and Culture at the Open University of Catalonia, Barcelona Spain. Focusing on the influences and effects of Generative Language Models- AI ( Artificial Intelligence)
    Shared with Public

  • Distinction

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Publications

  • Business Page

    Linkedin

  • Finally Human

    Franklin House Publishing

  • The Recommendation Age

    BuzzPlant Media

    This book, The Recommendation Age, will do more than just help you understand the importance of social media marketing and how you do it. Those things will become obvious and you will find confidence-building direction as you keep reading. But if you are trying to reach a changing market you must also understand what has so deeply changed in our society; what made the
    Recommendation Age shift so explosive, unstoppable, and permanent; and why you must be part of it.
    Packed with practical…

    This book, The Recommendation Age, will do more than just help you understand the importance of social media marketing and how you do it. Those things will become obvious and you will find confidence-building direction as you keep reading. But if you are trying to reach a changing market you must also understand what has so deeply changed in our society; what made the
    Recommendation Age shift so explosive, unstoppable, and permanent; and why you must be part of it.
    Packed with practical examples and case studies.

    See publication
  • Faith Based Marketing

    Wiley and Sons

    Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains…

    Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.

    See publication
  • New York Times article/Interview

    New York TImes

    Interview about his role in the marketing of The Passion of The Christ movie and the Chronicles of Narnia film by Disney.

    See publication
  • Inc. Magazine articles

    Inc. Magazine

    Interviewed about his role and his agency- BuzzPlant, in marketing major movie releases and projects. Digital marketing.

    See publication
  • What Will Marketing Look Like in The Metaverse Or Multiverse

    Linkedin Newsletter

    The next 5 years will bring changes in the way we interact with technology, with the metaverse being one of the biggest changes. Marketing in the metaverse or multiverse will take on a very different form than it does today. Advertisers will need to create content that is interactive and encourages users to participate.

    See publication

Projects

  • EKOM.ai Case Study

    According to a Gartner Study, Retail brands are seeing as much as a 25% bump in non-branded in organic traffic from AI-generated landing pages and personalized product descriptions. Source: Gartner L2 Digital IQ Index

    EKOM CASE STUDY
    EKOM takes traditional AI-generated content further by infusing real-time market search data - turning static PDPs into dynamic PDPs - and unlocking new levels of commercial intent traffic for brands and retailers.

Languages

  • Spanish

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